Last Updated: Jan 1, 2023
Picadex LTD – PRIVACY POLICY
This Privacy Policy describes how Picadex LTD and its subsidiaries and affiliates (“Picadex,” “we,” “us,” and/or “our”) handle personal data we collect online (through our websites) and offline (through customer support channels, our retail locations, and in-person promotional activities). We refer to all of these as the “Services”. This Privacy Policy explains the types of personal data we collect and process, how we may use and share the data, and the choices that are available to you with respect to our handling of your personal data.
INFORMATION WE COLLECT
We collect personal data from you when you provide it to us directly and through your use of the Site. This information may include:
- Information you provide to us when you use our Site (e.g., your name, contact details, gender, product reviews, and any information which you add to your account profile).
- Transaction information, if you make any purchases from us or using our Site. Billing information, including credit/debit card details and delivery information, is collected and processed by our third-party payment gateway provider, Stripe. We do not store or have access to your billing information.
- Records of your interactions with us (e.g., if you contact our customer service team, interact with us on social media).
- Information you provide us when you enter a competition or participate in a survey.
- Information collected automatically, using cookies and other tracking technologies (e.g., which pages you viewed and whether you clicked on a link in one of our email updates). We may also collect information about the device you use to access our Site.
- Other information necessary to provide the Site, for example, we may access your location if you give us your consent.
If you also shop in one of our stores, we may combine information you give us in-store (e.g., if you make a purchase or join our mailing list in-store) with the information above.
INFORMATION WE COLLECT BY AUTOMATED MEANS
When you visit our Picadex store, interact with our communications, or visit our physical stores, we collect certain information automatically. To collect this information, we may use cookies, web beacons, and similar technologies. A “cookie” is a text file that websites send to a visitor’s computer or other internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as a pixel tag or clear GIF, is used to transmit information back to a web server. We may also collect information about your online activities over time and across third-party websites. The information we collect automatically may include:
- URLs that refer visitors to our websites
- Search terms used to reach our websites
- Details about the emails we send, such as opens, clicks, and unsubscribes
- Details about the devices that are used to access our websites (such as IP address, browser information, device information, and operating system information)
- Details about your interaction with our websites (such as the date, time, length of stay, and specific pages accessed during your visits to our websites, referral activity, and which emails you may have opened)
- Information about activity in our physical stores, such as through closed circuit TVs for security monitoring or geofencing to identify traffic in our stores
- Usage information (such as the number and frequency of visitors to our websites).
We may associate this information with your Picadex account if you have one, the device you use to connect to our Services, or email or social media accounts that you use to engage with Picadex.
HOW WE USE YOUR INFORMATION
We use the personal data we collect from you to provide, maintain, and improve our services, as well as for the other purposes described below:
- To fulfil your order and maintain your account: We use your personal data to process your orders and payments, and to provide you with access to your account information.
- To respond to your queries and complaints: We use your personal data to manage and respond to any queries or complaints you may have, as well as to provide customer support.
- To personalise the Site and show you relevant content: We use your personal data to personalise your experience on the Site, including showing you content we think you will be interested in, based on your account information, purchase history, and browsing activity.
- To improve and maintain the Site: We use your personal data to monitor and analyse the usage of the Site, and to identify and fix technical issues.
- For market research: We may contact you to request feedback about our products or services, as well as to conduct market research.
- To send you marketing messages and show you targeted advertising: We may use your personal data to send you marketing messages and show you targeted advertising, where we have your consent or are otherwise permitted to do so.
- For security purposes: We may use your personal data to investigate and prevent fraudulent activities, as well as to protect ourselves and third parties from potential security threats.
- To comply with legal and regulatory obligations: We may use your personal data to comply with our legal and regulatory obligations, including those relating to anti-money laundering, fraud prevention, and data protection.
We rely on the following legal bases, under data protection law, to process your personal data:
- Performance of a contract: We process your personal data to fulfil our contractual obligations to you, such as processing your orders and payments.
- Consent: We may process your personal data based on your consent, such as when you contact us with a query, add optional information to your account profile, or consent to receive marketing from us.
- Legitimate interests: We may process your personal data based on our legitimate interests as an e-commerce provider, such as maintaining and promoting our services, personalising your experience on the Site, and preventing fraudulent activities.
We may also use your personal data for other purposes that are compatible with the above, or as otherwise permitted by law.
WHO MAY HAVE ACCESS TO YOUR INFORMATION
We take your privacy seriously and do not share your personal data with third parties except as set out in this Policy or as required by law. However, in order to provide and improve our services, we may need to share your information with certain third-party service providers, as described below:
Third-Party Service Providers: We may use third-party service providers acting on our behalf to perform some of the services described above. For example, we share certain information with service providers who assist with the processing of credit cards and payments, hosting, managing and servicing our data, distributing emails, conducting research and analysis, advertising, analytics, or administering certain services and features. We also may share information about you with our professional advisors, including accountants, auditors, lawyers, insurers, and bankers if needed. These service providers may change over time, but we will always use trusted service providers who we require to take appropriate security measures to protect your personal data in line with our policies. We only permit them to process your personal data for specified purposes and, as appropriate, in accordance with our instructions and the provisions of this Policy and applicable law.
Other Third Parties: We may share your personal data with other third parties as required or permitted by law, including regulatory authorities, government agencies, and law enforcement officials, in response to subpoenas, court orders, or other legal process, or to comply with our legal obligations or protect our rights, property, or safety, or the rights, property, or safety of others.
Business Transfers: If we sell or transfer all or a portion of our business or assets, or are otherwise involved in a merger or transfer of all or a portion of our business or assets, we may transfer your personal data to the party or parties involved in the transaction as part of that transaction.
Your information may also be accessible to our employees, contractors, and consultants on a need-to-know basis, in order to provide and improve our services and as otherwise set out in this Policy. We require all our employees, contractors, and consultants to comply with our policies and take appropriate security measures to protect your personal data.
ADVERTISING AND ANALYTICS SERVICES PROVIDED BY OTHERS
We may use third-party service providers to provide analytics services and serve advertisements on our behalf across the internet and in mobile applications. These service providers may use cookies, web beacons, and other technologies to collect information about your use of our website and other websites and applications, including your IP address, device ID, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information.
The information collected may be used by us and our service providers to analyze and track data, determine the popularity of content, deliver advertising and content targeted to your interests on our website and other websites, and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used for interest-based advertising purposes, please visit www.aboutads.info/choices. European users may opt out of receiving targeted advertising through the European Interactive Digital Advertising Alliance.
We may also work with third parties to serve ads to you as part of a customized campaign on third-party platforms (such as Facebook or Google). As part of these ad campaigns, we or third-party platforms may convert information about you, such as your email address, into a unique value that can be matched with a user account on these platforms to allow us to learn about your interests and to serve you advertising that is customized to your interests. Note that the third-party platforms may offer you choices about whether you see these types of customized ads.
YOUR RIGHTS AND CHOICES
At Picadex, we respect your privacy and are committed to protecting your personal information. We offer you the following rights and choices regarding your data:
Managing or Deactivating Your Picadex Account
You may review, update, or modify your account information, including profile, contact, payment, and shipping information, at any time by logging into your Picadex account. If you wish to deactivate your Picadex account, please email us at contact@picadex.com.
Opting out of email marketing
If you no longer wish to receive promotional emails from us, you can unsubscribe at any time by following the instructions included in those emails. Please note that if you opt out of receiving such communications, we may still send you non-promotional emails, such as order confirmation emails or emails about changes to our legal terms.
Restricting cookies
Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our websites.
CHILDREN
Our services are not intended for use by children. If you have reason to believe that a child has provided personal information to us, please contact us immediately.
INFORMATION SECURITY
We work hard to keep your data safe. We use a combination of technical, administrative, and physical controls to maintain the security of your data. This includes using Transport Layer Security (“TLS”) to encrypt many of our Services. No method of transmitting or storing data is completely secure, however. If you have a security-related concern, please contact us.
Data Transfers and Privacy Shield
Picadex LTD is a UK-based company, and we only operate within the United Kingdom. We understand that data protection is a crucial aspect of our business, and we take every necessary measure to ensure that your personal information is protected.
We may transfer your personal data to other entities within the United Kingdom for the purposes of fulfilling your orders or providing you with customer support. We will only share your information with third-party service providers who comply with our data protection standards and who need access to your information to carry out their services for us.
We are committed to protecting your personal data in accordance with the General Data Protection Regulation (GDPR) and the Data Protection Act 2018. We will take all necessary steps to ensure that your personal data is protected in accordance with the GDPR and other applicable data protection laws.
EUROPEAN RESIDENTS
Data Subject Requests
If you are a European Resident, you have the right to access personal data we hold about you and to ask that your personal data be corrected, updated, or erased. You may also have the right to object to, or request that we restrict, certain processing. If you would like to exercise any of these rights, you may submit a request here. If you have a Picadex account, you may also review, update, and delete certain personal data by logging into your account.
Legal Basis for Processing
If you are a European Resident, we process your personal data when:
We need to use your personal data to perform our responsibilities under our contract with you (e.g., processing payments for and providing the Picadex products you have ordered). We have a legitimate interest in processing your personal data. For example, we may process your personal data for performance marketing activities, to conduct data analytics and to provide, secure, and improve our Services. We need to do so to comply with a legal obligation to which we are subject. We need to do so to protect your vital interests or those of others. We have your consent to do so, which you may withdraw at any time.
Data Subject Requests
If you are a European Resident, you have the right to access personal data we hold about you and to ask that your personal data be corrected, updated, or erased. You may also have the right to object to, or request that we restrict, certain processing. If you would like to exercise any of these rights, you may submit a request via email to contact@picadex.com. If you have a Picadex account, you may also review, update, and delete certain personal data by logging into your account.
Questions or Complaints
If you are a European Resident and have a concern about how we process personal data that we are not able to resolve, you have the right to lodge a complaint with the data privacy authority where you live. For contact details of your relevant local Data Protection Authority, please see http://ec.europa.eu/justice/data-protection/article-29/structure/data-protection-authorities/index_en.htm.
LINKS TO OTHER WEBSITES AND THIRD-PARTY CONTENT
We may provide links to third-party websites, services, plug-ins, and applications that are not operated or controlled by Picadex. This Privacy Policy does not apply to such third-party services, and we cannot take responsibility for the content, privacy policies, or practices of third-party services. We encourage you to review the privacy policies of any third-party services before providing any information to or through them.
The Services may offer social sharing features and other integrated tools (such as the Facebook “Like” or “Share” button or the Twitter “Tweet” button) which let you share actions you take on our Services with other media. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.
DATA RETENTION
Our retention periods for personal data are based on business needs and legal requirements. We retain personal data for as long as is necessary for the processing purpose(s) for which the data was collected, and any other permissible, related purpose. For example, we may retain certain transaction details and correspondence until the time limit for claims arising from the transaction has expired. When we no longer need to use your personal data, it is removed from our systems and records or anonymized so that you can no longer be identified from it.
CHANGES TO OUR PRIVACY POLICY
We may change this Privacy Policy from time to time. If we do so, we will post the updated policy on our sites and will indicate when the Privacy Policy was last revised. If we make any material changes, we will provide you with additional notice. You should periodically review our current Privacy Policy to stay informed of our personal data practices.
CONTACTING PICADEX
If you have questions about this policy, or need help exercising your privacy rights, please contact our Data Protection Officer at : contact@picadex.com
- Phone Number : +44 7476528809
- Email : contact@picadex.com
- Physical Address : 3 Lightning Way, Birmingham B31 3PH, United Kingdom
- Company number (CRN) : 14567117